PRODUCER EXPORTER GROUP OF CITRUS & SUBTROPICAL FRUITS

The Protection of Personal Information Act comes into effect on the 1 July 2021

The protection of personal information is not something we take lightly here at Alliance Fruit. While dealing with order containing personal information on a daily basis, we aim to ensure that all our customers’ information is secure and well protected.

Further to this effort, we would like to give all our clients, producers and other stakeholders the chance to remove themselves from our database should they wish for their information to be no longer used as a way for us to contact them regarding the best daily deals in SA. To remove your details, please send a mail to info@alliancefruit.co.za

 

Company Profile​

The group evolved in 2003 as a result of deregulation in the citrus industry. Many farmers were unhappy with the level of service and transparency within the exporter’s fraternity, and as a result, decided to take control of their own export channels. Alliance Fruit was born out of this philosophy.

The insight of a few producers to create an export company that only has the producers at heart, resulted in above average performance, every year since 2003. We are an exporting company where the producers and quality are seen as priority.

Alliance Fruit developed good personal relations with some of the major importers in Canada, Western and Eastern Europe, Japan, Middle East, Russia and Far East Markets.

“We are an Exporting company where the producers and quality are seen as priority”

Achievements

Dominant Markets

Alliance Fruit has identified and successfully penetrated the dominant markets in which it would like to operate, own and control.

Better Sales Results

Every year since 2004 we have achieved competitive, and in some markets better sales results than some of the Major Fruit Exporters.

Personal Relations

Alliance Fruit has developed good personal relations with some of the major and most consistent importers in Canada, Western and Eastern Europe, Japan, Middle East, Russia and Far East markets.

Approved Exporter

Alliance Fruit has been accredited as an Approved Exporter under the terms of the SA/EU trade agreement.

Fresh Produce Exporter Forum

Alliance Fruit is also a member of Fresh Produce Exporter Forum since March 2008.

Philosophy

Alliance Fruit has been established as an independent platform whose vision is to use the expertise of its grower shareholders, combined with a highly skilled management team, to place its produce internationally and domestically, in the most cost efficient and transparent manner and in doing so, allowing its grower shareholders to expand their operations and productive capacity, without limitation.

Supermarkets and other retail outlets increasingly demand fruit on their shelves from certain growers who over time have distinguished themselves as reliable sources of quality fruit. Alliance Fruit provides this function, as the power lies in the source (the product), and the effectiveness of the distribution infrastructure, lying in management itself.

Accreditations and associations